Vlog 05 - Global Markets

Audacy’s Singapore Head of Sales, Amanda Chia, talks about the Global Market for space communications and strong customer interest for Audacy services across the globe.

About Amanda Chia

Amanda Chia holds a Bachelor in Business Management and Bachelor in Accountancy from the Singapore Management University. She went on to pursue a role in Marketing at Phillips Electronics, then in ST Electronics. From there, she transitioned to Business Development with specialization in Augmented / Virtual Reality and won 1st Prize in STEE Business Innovation Competition in 2016.

At Audacy, she serves as the Head of Business Development. Her responsibilities include developing Audacy's customer base, managing strategic relationships and overseeing marketing activities in international markets, with a focus on Asia Pacific and Europe. As Audacy Singapore’s first employee, she is excited about accelerating the growth of Audacy in global markets.

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What are Global Markets?

As space technology becomes more democratized, new players around the world are getting in on the action and exploring what real-time connectivity can do for their business. More than half of our customers are based in the US. The other half is split between Europe and Asia-Pacific, which includes countries like China, Japan, India, Australia and Singapore. 

Our customers are spread across various business lifecycles as well. They range from early stage startups to mature public multi-billion-dollar corporations and are engaged in a broad spectrum of space applications.

We usually see 5 main customer segments. Non-geostationary satellites primarily used for Earth Imaging, where the value of the images are time-sensitive. Then we have launch vehicle operators where real-time vehicle telemetry is important for monitoring and allowing operators to diagnose and fix problems before it becomes critical. Smallsats based on the CubeSat form factor are deployed individually by organizations like research universities or in very large satellite constellations. Lastly we also have customers in deep space with interesting applications lunar landers, rovers, cislunar transportation, asteroid imaging and mining.  Of course, not all our customers fall within these segments. At times, we have been surprised by clever new business models built upon the capability of always-on, real-time space communications.

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